health grenade
description
Health Grenade is a hypothetical healthy eating campaign that aims at educating children between the ages of 8 and 18 about the detrimental effects of eating fast food through a graphic novel. It was a project that I took up for my Masters and was completed, but the potential of the campaign remains unknown.
print collateral
Graphic novel, Posters, Flyers
The initial steps of this project involved sketching various characters out and trying out multiple styles of inking in my sketchbook. The faces of famous actors served as reference material through this process.
Concept style. References: NOBROW books.
Before/After
Branding and Logo Designing was another aspect of the campaign.
Below are a few early logo designs.
A few corporate-looking logos I had mocked up earlier.
Final logo design
